About me

As a Data Analytics Lead based in London, I bring over five years of experience in effectively building and managing end-to-end analytics pipelines.

My work is centred around designing interactive dashboards and implementing data strategies that have significantly benefited major clients, including major car OEMs.

I possess deep expertise in tools such as Power BI, Python, AWS, Jira, and Tempo, with a strong focus on developing dynamic reporting solutions that enhance business insights.

My portfolio showcases a range of projects, including advanced reporting systems featuring row-level security, AI-driven analytics tools, and customized dashboards designed specifically for client needs.

To represent my technical expertise and innovative approach, I utilize a professional blue-themed design with a modern, clean layout, ensuring that my work not only meets but exceeds client expectations.

Experience

Data Analytics Lead

RockarTech

2020 — Present

Detail your role and its associated responsibilities, highlighting notable achievements.

Junior Data Analyst

Sparta Global

2020 — 2021

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Do Something Great neon sign
Do Something Great neon sign

Gallery

A laptop displaying a dashboard with various graphs, charts, and numeric data. The screen is partially visible, showcasing sections with line graphs, financial figures, and small images. The background is blurred with a prominent red light creating a warm ambiance.
A laptop displaying a dashboard with various graphs, charts, and numeric data. The screen is partially visible, showcasing sections with line graphs, financial figures, and small images. The background is blurred with a prominent red light creating a warm ambiance.
An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.
An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.
A laptop on a wooden desk displays a web application interface featuring graphs and statistics. Beside it, a large monitor shows a webpage promoting an all-in-one meeting app. A cup with a recognizable green and white logo sits on the desk.
A laptop on a wooden desk displays a web application interface featuring graphs and statistics. Beside it, a large monitor shows a webpage promoting an all-in-one meeting app. A cup with a recognizable green and white logo sits on the desk.
A digital dashboard displays metrics related to web performance. Graphs show detailed statistics such as total clicks, total impressions, average click-through rate (CTR), and average position over time. The chart utilizes various colors to distinguish different data sets, and the interface features tabs labeled 'QUERIES', 'PAGES', 'COUNTRIES', 'DEVICES', and 'SEARCH APPEARANCE'.
A digital dashboard displays metrics related to web performance. Graphs show detailed statistics such as total clicks, total impressions, average click-through rate (CTR), and average position over time. The chart utilizes various colors to distinguish different data sets, and the interface features tabs labeled 'QUERIES', 'PAGES', 'COUNTRIES', 'DEVICES', and 'SEARCH APPEARANCE'.
A person with a striped shirt and a cap is standing in front of a computer screen displaying data and analytics. Another laptop is open on a desk below the monitor, and a large metallic tank with a pressure gauge is nearby.
A person with a striped shirt and a cap is standing in front of a computer screen displaying data and analytics. Another laptop is open on a desk below the monitor, and a large metallic tank with a pressure gauge is nearby.
A promotional banner with a bold red background features the text 'Data has a better idea' in large white letters. Above the text, the word 'HIVERY' is printed along with a stylized logo resembling a beehive. The background also includes a pattern of blue circles and dots, giving a digital or technological feel. In the surrounding area, there's a partial view of a desk and some office supplies.
A promotional banner with a bold red background features the text 'Data has a better idea' in large white letters. Above the text, the word 'HIVERY' is printed along with a stylized logo resembling a beehive. The background also includes a pattern of blue circles and dots, giving a digital or technological feel. In the surrounding area, there's a partial view of a desk and some office supplies.

Showcasing advanced analytics projects and dynamic reporting solutions.

Data Analytics Services

Expert solutions for analytics pipelines, reporting, and data-driven strategies tailored for your needs.

Interactive Dashboard Design
A person is viewing a map with red data points on a computer monitor, likely indicating a geographical distribution. The image has a focus on technology and data analysis.
A person is viewing a map with red data points on a computer monitor, likely indicating a geographical distribution. The image has a focus on technology and data analysis.

Custom dashboards built to optimize and visualize your business insights and performance metrics.

A smartphone displays analytics data with graphs showing views, downloads, and likes. It is resting vertically on a white dock next to a small potted succulent plant. In the background, a large computer monitor is partially visible, along with a closed laptop and a white wireless earbud case.
A smartphone displays analytics data with graphs showing views, downloads, and likes. It is resting vertically on a white dock next to a small potted succulent plant. In the background, a large computer monitor is partially visible, along with a closed laptop and a white wireless earbud case.
A conference room setting with several laptops on a large table, each being used by a person. A large screen displays a blue interface with the text 'Generate ad creatives from any website with AI'. A stainless steel water bottle and a conference phone are also visible on the table.
A conference room setting with several laptops on a large table, each being used by a person. A large screen displays a blue interface with the text 'Generate ad creatives from any website with AI'. A stainless steel water bottle and a conference phone are also visible on the table.
Advanced Reporting Systems

Implementing secure systems for dynamic reporting and deep insights into your business data.

AI-Driven Analytics Tools

Innovative tools leveraging AI to enhance data analysis and drive strategic decision-making.
graphs of performance analytics on a laptop screen

Maf's analytics solutions transformed our reporting processes, driving insights that significantly improved our decision-making.

James Smith

A person is typing on a silver laptop with a screen displaying text about designing digital solutions for big customers. Nearby, there is a black smartphone and white earphones placed on the desk. The person's sleeves are light blue, suggesting a casual attire.
A person is typing on a silver laptop with a screen displaying text about designing digital solutions for big customers. Nearby, there is a black smartphone and white earphones placed on the desk. The person's sleeves are light blue, suggesting a casual attire.

The custom dashboards created by Maf provided us with clarity and efficiency in our data analysis.

Sarah Lee

Two laptops display dark-themed screens; one shows analytical graphs and statistics, including conversion rates, store sessions, and geographic distribution. The other screen displays a grid of web application icons. The scene is dimly lit, emphasizing the glow from the screens and the softly illuminated keyboards.
Two laptops display dark-themed screens; one shows analytical graphs and statistics, including conversion rates, store sessions, and geographic distribution. The other screen displays a grid of web application icons. The scene is dimly lit, emphasizing the glow from the screens and the softly illuminated keyboards.
★★★★★
★★★★★
Insights

Driving data strategies for impactful business decisions.

Analytics

Portfolio

Maf@mail.com

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